{"id":1740,"date":"2015-11-20T15:38:18","date_gmt":"2015-11-20T14:38:18","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=1740"},"modified":"2024-08-29T15:21:20","modified_gmt":"2024-08-29T13:21:20","slug":"google-tag-manager","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<h2>Un gain de temps et une gestion centralis\u00e9e<\/h2>\n<p>Google Tag Manager, ou Google gestionnaire de balises, est une solution qui permet d\u2019injecter des extraits de code sur un\u00a0site internet via une interface web.<\/p>\n<p>Plus besoin de faire appel \u00e0 des d\u00e9veloppeurs pour l&rsquo;installation des Tags, avec Google Tag Manager, il est possible de\u00a0placer instantan\u00e9ment des\u00a0scripts Analytics, des\u00a0codes de suivi des conversions et des\u00a0balises de remarketing sur les pages d&rsquo;un site internet. Vous contr\u00f4lez \u00e9galement le d\u00e9clenchement de chacune des balises en fonction des actions qu\u2019accomplissent les utilisateurs de votre site ou le type de pages qu\u2019ils visitent.<\/p>\n<p>Nos experts utilisent Google Tag Manager pour la configuration du\u00a0tracking\u00a0de votre site. Vous profitez ainsi de\u00a0la flexibilit\u00e9 et de la r\u00e9activit\u00e9\u00a0qu&rsquo;offre cette solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le gestionnaire de balise de Google est un outil puissant de gestion de tag qui vous apportera de nombreux avantages.<\/p>\n","protected":false},"author":2,"featured_media":1426,"parent":158,"menu_order":47,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1740","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tag Manager - Expert GTM Suisse, Gen\u00e8ve et Lausanne | Suisseo<\/title>\n<meta name=\"description\" content=\"Le gestionnaire de balise de Google est un outil puissant de gestion de tag qui vous apportera de nombreux avantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager - Expert GTM Suisse, Gen\u00e8ve et Lausanne | Suisseo\" \/>\n<meta property=\"og:description\" content=\"Le gestionnaire de balise de Google est un outil puissant de gestion de tag qui vous apportera de nombreux avantages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T13:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/\",\"url\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/\",\"name\":\"Google Tag Manager - Expert GTM Suisse, Gen\u00e8ve et Lausanne | Suisseo\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/08\/picto-location.svg\",\"datePublished\":\"2015-11-20T14:38:18+00:00\",\"dateModified\":\"2024-08-29T13:21:20+00:00\",\"description\":\"Le gestionnaire de balise de Google est un outil puissant de gestion de tag qui vous apportera de nombreux avantages.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/#primaryimage\",\"url\":\"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/08\/picto-location.svg\",\"contentUrl\":\"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/08\/picto-location.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/analytics\/google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.suisseo.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Analytics\",\"item\":\"https:\/\/www.suisseo.ch\/analytics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/\",\"name\":\"Suisseo\",\"description\":\"Search &amp; 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