{"id":1728,"date":"2015-11-20T15:28:05","date_gmt":"2015-11-20T14:28:05","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=1728"},"modified":"2024-09-05T16:23:51","modified_gmt":"2024-09-05T14:23:51","slug":"publicite-mobile","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/","title":{"rendered":"Publicit\u00e9 mobile"},"content":{"rendered":"<h2>Captez les moments qui importent<\/h2>\n<p>La publicit\u00e9 sur mobile vous permet de retenir l\u2019attention de votre audience aux moments les plus appropri\u00e9s. Quelle que soit l\u2019action r\u00e9alis\u00e9e; une recherche internet, la visite d\u2019un site, l\u2019utilisation d\u2019une application ou d\u2019un r\u00e9seau social, il existe une solution publicitaire adapt\u00e9e pour vos campagnes promotionnelles mobiles.<\/p>\n<h3>Pourquoi \u00eatre pr\u00e9sent sur mobile<\/h3>\n<ul>\n<li>Le volume de recherches sur mobile a d\u00e9pass\u00e9 celui des recherches desktop au niveau mondial.<\/li>\n<li>92% des propri\u00e9taires de smartphones font des recherches sur internet chaque jour.<\/li>\n<li>Plus de 80% des utilisateurs de smartphones effectuent des achats en ligne de fa\u00e7on hebdomadaire.<\/li>\n<\/ul>\n<h3>Sur les r\u00e9seaux Google<\/h3>\n<p>Les annonces Google Ads sur les r\u00e9seaux Search et Display, vous permettent d&rsquo;augmenter votre pr\u00e9sence en ligne. Quels que soient vos objectifs, il existe des solutions adapt\u00e9es :<\/p>\n<p><strong>Pour g\u00e9n\u00e9rer des appels<\/strong><\/p>\n<ul>\n<li>les extensions d&rsquo;appel<\/li>\n<li>les annonces d&rsquo;appel uniquement<\/li>\n<\/ul>\n<p><strong>Pour g\u00e9n\u00e9rer des ventes<\/strong><\/p>\n<ul>\n<li>les <a href=\"\/publicite-en-ligne\/annonces-pour-une-offre-produit\/\">annonces Shopping<\/a><\/li>\n<li>les\u00a0extensions d&rsquo;avis marchand<\/li>\n<li>les accroches<\/li>\n<li>les extensions de liens annexes<\/li>\n<\/ul>\n<p><strong>Pour g\u00e9n\u00e9rer des visites en magasin<\/strong><\/p>\n<ul>\n<li>les extensions de lieux<\/li>\n<li>les annonces dans Google Maps<\/li>\n<\/ul>\n<h2>Promouvoir une application mobile<\/h2>\n<p>Vous pouvez augmenter les t\u00e9l\u00e9chargements de votre application avec les annonces faisant la promotion d\u2019une application de Google Ads. Ces annonces sont diffus\u00e9es sur le r\u00e9seau de recherche, le r\u00e9seau Display pour mobile (AdMob) et au sein d&rsquo;autres applications. Ces annonces dirigent les utilisateurs directement vers les plate-formes de t\u00e9l\u00e9chargement de l\u2019application comme l&rsquo;iTunes Store et Google Play. Les mobinautes peuvent ainsi la t\u00e9l\u00e9charger en un rien de temps. Facebook, Twitter et Instagram proposent \u00e9galement des formats sp\u00e9cifiques pour accro\u00eetre efficacement le nombre de t\u00e9l\u00e9chargements de votre application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":154,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1728","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicit\u00e9 mobile | Marketing mobile<\/title>\n<meta name=\"description\" content=\"En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 mobile | Marketing mobile\" \/>\n<meta property=\"og:description\" content=\"En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T14:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/\",\"url\":\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/\",\"name\":\"Publicit\u00e9 mobile | Marketing mobile\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/#website\"},\"datePublished\":\"2015-11-20T14:28:05+00:00\",\"dateModified\":\"2024-09-05T14:23:51+00:00\",\"description\":\"En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.suisseo.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicit\u00e9 en ligne\",\"item\":\"https:\/\/www.suisseo.ch\/publicite-en-ligne\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Publicit\u00e9 mobile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/\",\"name\":\"Suisseo\",\"description\":\"Search &amp; Web Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.suisseo.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicit\u00e9 mobile | Marketing mobile","description":"En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/","og_locale":"fr_FR","og_type":"article","og_title":"Publicit\u00e9 mobile | Marketing mobile","og_description":"En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.","og_url":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/","og_site_name":"Suisseo","article_publisher":"https:\/\/www.facebook.com\/Suisseo","article_modified_time":"2024-09-05T14:23:51+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.suisseo.ch\/wp-content\/uploads\/2015\/11\/Suisseo-Logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@suisseo","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/","url":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/","name":"Publicit\u00e9 mobile | Marketing mobile","isPartOf":{"@id":"https:\/\/www.suisseo.ch\/#website"},"datePublished":"2015-11-20T14:28:05+00:00","dateModified":"2024-09-05T14:23:51+00:00","description":"En constante \u00e9volution, la publicit\u00e9 sur mobile offre aux annonceurs des solutions toujours plus pointues et performantes.","breadcrumb":{"@id":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/publicite-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.suisseo.ch\/"},{"@type":"ListItem","position":2,"name":"Publicit\u00e9 en ligne","item":"https:\/\/www.suisseo.ch\/publicite-en-ligne\/"},{"@type":"ListItem","position":3,"name":"Publicit\u00e9 mobile"}]},{"@type":"WebSite","@id":"https:\/\/www.suisseo.ch\/#website","url":"https:\/\/www.suisseo.ch\/","name":"Suisseo","description":"Search &amp; Web Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.suisseo.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/pages\/1728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/comments?post=1728"}],"version-history":[{"count":0,"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/pages\/1728\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/pages\/154"}],"wp:attachment":[{"href":"https:\/\/www.suisseo.ch\/wp-json\/wp\/v2\/media?parent=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}