{"id":1724,"date":"2015-11-20T15:23:36","date_gmt":"2015-11-20T14:23:36","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=1724"},"modified":"2020-01-20T15:34:46","modified_gmt":"2020-01-20T14:34:46","slug":"publicite-programmatique-rtb","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/publicite-programmatique-rtb\/","title":{"rendered":"Publicit\u00e9 Programmatique"},"content":{"rendered":"<h2>L\u2019excellence en mati\u00e8re de publicit\u00e9 programmatique<\/h2>\n<ul>\n<li>Des possibilit\u00e9s de ciblage \u00e9tendues combinant donn\u00e9es g\u00e9ographiques, socio-d\u00e9mographiques, centres d\u2019int\u00e9r\u00eat, intentions d\u2019achat, ainsi que 1st et 3rd party data<\/li>\n<li>Un seul point d&rsquo;acc\u00e8s pour vos campagnes de Real Time Bidding et d\u2019achat direct d\u2019emplacements<\/li>\n<li>Un seul point d&rsquo;acc\u00e8s pour toutes vos campagnes digitales Search, Shopping, Display, Vid\u00e9o, Remarketing, et l\u2019utilisation crois\u00e9e des donn\u00e9es au niveau DMP<\/li>\n<li>Des campagnes multicanales, multi-\u00e9crans et multi-formats<\/li>\n<li>La meilleure protection Brand Safety et anti-fraude du march\u00e9<\/li>\n<\/ul>\n<h2>First et Third Party Data<\/h2>\n<p>Au travers de notre plateforme DMP (Data Management Plateform), nous cr\u00e9ons des segments d\u2019audience en utilisant commun\u00e9ment des donn\u00e9es first-party data, propres \u00e0 l\u2019annonceur, et third-party data provenant de fournisseurs de donn\u00e9es tiers tels que <a href=\"http:\/\/www.oracle.com\/us\/corporate\/acquisitions\/bluekai\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">BlueKai<\/a> et <a href=\"http:\/\/exelate.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">eXelate<\/a>, pour maximiser l\u2019impact de vos investissements publicitaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tant que Trading Desk, nous mettons en place vos campagnes de Real Time Bidding et d\u2019achat Premium d\u2019emplacements.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"page-landing-black.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1724","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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