{"id":2523,"date":"2020-10-16T10:50:25","date_gmt":"2020-10-16T09:50:25","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?p=2523"},"modified":"2021-12-20T15:49:19","modified_gmt":"2021-12-20T14:49:19","slug":"steps-to-apply-for-google-ad-grants","status":"publish","type":"post","link":"https:\/\/www.suisseo.ch\/en\/blog\/google-adwords\/steps-to-apply-for-google-ad-grants\/","title":{"rendered":"Steps to apply for Google Ad Grants"},"content":{"rendered":"

Are you part of an NGO or non-profit organisation and are not familiar with Google’s Ad Grants programme?<\/p>\n

Presentation : https:\/\/www.suisseo.ch\/en\/online-advertising\/google-ad-grants\/<\/a><\/p>\n

As you can see, the programme is a real opportunity for organisations that cannot invest heavily in advertising and often survive largely on donations.<\/span><\/p>\n

Before being able to benefit from all the advantages of the programme, a registration process must be followed. The latter may discourage some, but we will see for ourselves that it is quite simple.<\/span><\/p>\n

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Google Ad Grants application process<\/h2>\n

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Prerequisite<\/h3>\n

The first step is to make sure you dispose of a functional and quality site.<\/p>\n

In technical terms<\/h3>\n

The site must be accessible and not present any major errors that prevent the Internet user from accessing it. It also must be able to load quickly and be secure (HTTPS).<\/p>\n

Ergonomically<\/h3>\n

The user experience should be smooth and unobstructed. The user who is looking for information must be able to access it easily. The mission and activities of your association must be clear.<\/p>\n

Qualitatively<\/h3>\n

The content of the site must be qualitative and original. The more dynamic and well equipped the website is, the easier it will be to generate traffic from future campaigns.
\nSee the website rules<\/a>.<\/p>\n

Feasibility study<\/h3>\n

Joining the Ad Grants adventure is great, being sure to be able to manage the campaigns is even better. If you can benefit from the programme, you will not be able to simply activate the campaigns and let them run unattended as they must comply with a few rules<\/a>, otherwise they will be deactivated.<\/p>\n

Here are three questions you should ask yourself before proceeding any further:<\/p>\n

    \n
  1. do we dispose of the necessary resources to manage campaigns internally?<\/li>\n
  2. if so, do we have the time to deal with it?<\/li>\n
  3. do we dispose of the necessary knowledge to manage the account?<\/li>\n<\/ol>\n

    If your answer is no to any of the questions, you can always contract an agency that will handle the campaign management to avoid inadvertently losing your grant.<\/p>\n

    Request the token from Stifter-Helfen.ch<\/h3>\n

    If the project is feasible and you wish to proceed, a third-party organisation must accredit your association with Google. In other words, you must access Stifter-helfen.ch<\/a> (for Switzerland), create an account and request a validation token to confirm your non-profit status. This step is easy, fast (it takes approx. 2 to 14 days) and it is free.<\/p>\n

    Check the eligibility of your non-profit organisation<\/h3>\n

    Before enrolling in the programme, ensure that your organisation is:<\/p>\n