{"id":821,"date":"2015-08-24T14:19:58","date_gmt":"2015-08-24T14:19:58","guid":{"rendered":"http:\/\/www.suisseo.ch\/?page_id=156"},"modified":"2024-10-24T10:44:12","modified_gmt":"2024-10-24T08:44:12","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"<h2>Rank in search engines<\/h2>\n<p>SEO allows a website to improve its visibility in the unsponsored search results of search engines such as Google, Microsoft Bing, Yahoo or Yandex. It\u2019s a long term investment that you should consider right from the birth of your website.<\/p>\n<h3>The SEO that we work with at Suisseo<\/h3>\n<ul>\n<li>Website technical audit and optimization<\/li>\n<li>Online presence development strategy for SEO purposes<\/li>\n<li>Content strategies and action plans<\/li>\n<li>Backlink generation<\/li>\n<li>Project management, coaching, and briefing of technical teams and content creation partners<\/li>\n<li>Ranking monitoring and reporting<\/li>\n<\/ul>\n<p>In short, all of the best practices that go in Google\u2019s direction, for healthy and effective long term rankings.<\/p>\n<h3>The SEO that we don\u2019t practice at Suisseo<\/h3>\n<ul>\n<li>Trying to manipulate Google\u2019s search result by using prohibited techniques<\/li>\n<li>Using old SEO techniques which are, in our opinion, destined for failure in the long term<\/li>\n<\/ul>\n<h2>SEO versus SEA<\/h2>\n<p>SEA enables a website to be quickly placed on the first page of search results with sponsored ads. We strongly recommend our clients not only to count on their organic rankings, but also to consider a search engine advertising strategy.<\/p>\n<p>By combining SEO and SEA, you expand your online presence and multiply the chances of converting your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO enables a website to improve its online visibility in the organic results of search engines. It\u2019s a long term investment that you should consider right from the birth of your website.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":56,"comment_status":"closed","ping_status":"closed","template":"page-no-subnav.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-821","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss SEO Agency in Geneva &amp; Lausanne Switzerland | Suisseo<\/title>\n<meta name=\"description\" content=\"SEA enables a website to improve its visibility in search engines such as Google, Microsoft Bing, Yahoo or Yandex.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss SEO Agency in Geneva &amp; Lausanne Switzerland | Suisseo\" \/>\n<meta property=\"og:description\" content=\"SEA enables a website to improve its visibility in search engines such as Google, Microsoft Bing, Yahoo or Yandex.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T08:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/seo\/\",\"url\":\"https:\/\/www.suisseo.ch\/en\/seo\/\",\"name\":\"Swiss SEO Agency in Geneva & Lausanne Switzerland | Suisseo\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\"},\"datePublished\":\"2015-08-24T14:19:58+00:00\",\"dateModified\":\"2024-10-24T08:44:12+00:00\",\"description\":\"SEA enables a website to improve its visibility in search engines such as Google, Microsoft Bing, Yahoo or Yandex.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/en\/seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.suisseo.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Optimization (SEO)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/en\/\",\"name\":\"Suisseo (EN)\",\"description\":\"Search &amp; Web Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.suisseo.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swiss SEO Agency in Geneva & Lausanne Switzerland | Suisseo","description":"SEA enables a website to improve its visibility in search engines such as Google, Microsoft Bing, Yahoo or Yandex.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.suisseo.ch\/en\/seo\/","og_locale":"en_US","og_type":"article","og_title":"Swiss SEO Agency in Geneva & Lausanne Switzerland | Suisseo","og_description":"SEA enables a website to improve its visibility in search engines such as Google, Microsoft Bing, Yahoo or Yandex.","og_url":"https:\/\/www.suisseo.ch\/en\/seo\/","og_site_name":"Suisseo (EN)","article_publisher":"https:\/\/www.facebook.com\/Suisseo","article_modified_time":"2024-10-24T08:44:12+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@suisseo","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.suisseo.ch\/en\/seo\/","url":"https:\/\/www.suisseo.ch\/en\/seo\/","name":"Swiss SEO Agency in Geneva & Lausanne Switzerland | Suisseo","isPartOf":{"@id":"https:\/\/www.suisseo.ch\/en\/#website"},"datePublished":"2015-08-24T14:19:58+00:00","dateModified":"2024-10-24T08:44:12+00:00","description":"SEA enables a website to improve its visibility in search engines such as Google, Microsoft Bing, Yahoo or Yandex.","breadcrumb":{"@id":"https:\/\/www.suisseo.ch\/en\/seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.suisseo.ch\/en\/seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.suisseo.ch\/en\/seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.suisseo.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Search Engine Optimization (SEO)"}]},{"@type":"WebSite","@id":"https:\/\/www.suisseo.ch\/en\/#website","url":"https:\/\/www.suisseo.ch\/en\/","name":"Suisseo (EN)","description":"Search &amp; Web Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.suisseo.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/pages\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":0,"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/pages\/821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suisseo.ch\/en\/wp-json\/wp\/v2\/media?parent=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}