{"id":3353,"date":"2024-10-24T13:37:59","date_gmt":"2024-10-24T11:37:59","guid":{"rendered":"https:\/\/www.suisseo.ch\/en\/?page_id=3353"},"modified":"2024-10-24T13:37:59","modified_gmt":"2024-10-24T11:37:59","slug":"google-analytics-4-tracking-installation","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/analytics\/google-analytics-4-tracking-installation\/","title":{"rendered":"Google Analytics 4 Tracking Installation"},"content":{"rendered":"<h2>Analyze user behavior on your website with Google Analytics 4<\/h2>\n<h3>Why choose Google Analytics 4?<\/h3>\n<p>Google Analytics 4 (GA4) offers advanced features for tracking and analyzing user behavior on your website, allowing you to make data-driven decisions. This tool is completely free and integrates with other Google solutions such as Google Ads, Google Search Console, and Google Merchant Center, enabling you to gather even more relevant data.<\/p>\n<h3>Benefits of GA4<\/h3>\n<ul>\n<li><strong>Enhanced user tracking<\/strong>: GA4 uses an event-based model, providing a more complete view of user interactions on your site.<\/li>\n<li><strong>AI integration<\/strong>: Take advantage of Google&#8217;s machine learning capabilities to gain more accurate insights and predictions about user behavior.<\/li>\n<li><strong>Customizable reports<\/strong>: Create tailored reports or explorations to analyze the metrics most relevant to your business.<\/li>\n<\/ul>\n<h3>Steps for implementing Google Analytics 4<\/h3>\n<ol>\n<li><strong>Google Analytics audit<\/strong>:<br \/>\nWe start by understanding your business goals and specific tracking needs. Based on an audit of your current setup and identified requirements, we define an ideal structure for implementing your Analytics tracking.<\/li>\n<li><strong>GA4 configuration<\/strong>:<br \/>\nWe set up your website tracking with GA4 and Google Tag Manager, including tags, events, and custom conversions.<\/li>\n<li><strong>Interface demonstration<\/strong>:<br \/>\nAfter this setup, we offer a free meeting to introduce you to the tool and answer any questions you may have.<\/li>\n<li><strong>Google Analytics training and consulting<\/strong>:<br \/>\nWe provide complementary Google Analytics training sessions to help you understand and use the tool, along with ongoing consulting support to answer your questions and help you maximize its potential.<\/li>\n<\/ol>\n<p><strong><a href=\"https:\/\/www.suisseo.ch\/en\/contact\/\">Contact us<\/a> now to assess your tracking needs and take advantage of the most advanced solutions for analyzing your website&#8217;s performance.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimize your website with the installation of Google Analytics 4. Benefit from advanced analysis to better understand user behavior and make data-driven decisions.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":822,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3353","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 Tracking Installation \u2013 Analytics Agency Geneva &amp; Lausanne, Switzerland<\/title>\n<meta name=\"description\" content=\"Optimize your website with the installation of Google Analytics 4. 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Benefit from advanced analysis to better understand user behavior and make data-driven decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/analytics\/google-analytics-4-tracking-installation\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/analytics\/google-analytics-4-tracking-installation\/\",\"url\":\"https:\/\/www.suisseo.ch\/en\/analytics\/google-analytics-4-tracking-installation\/\",\"name\":\"Google Analytics 4 Tracking Installation \u2013 Analytics Agency Geneva & Lausanne, Switzerland\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\"},\"datePublished\":\"2024-10-24T11:37:59+00:00\",\"description\":\"Optimize your website with the installation of Google Analytics 4. 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