{"id":1463,"date":"2015-11-23T13:57:37","date_gmt":"2015-11-23T12:57:37","guid":{"rendered":"http:\/\/www.suisseo.ch\/en\/?page_id=1463"},"modified":"2024-11-04T14:52:08","modified_gmt":"2024-11-04T13:52:08","slug":"remarketing","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/online-advertising\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<h2>Remarketing is an indispensable tool throughout the client life cycle<\/h2>\n<p>Remarketing, also called retargeting, allows you to reach previous website\u2019s visitors with illustrated, rich media, text or video ads.<\/p>\n<p>It is an indispensable tool throughout the client\u2019s life cycle (acquisition, loyalty, retention, reactivation) that suits perfectly all sectors.<\/p>\n<p>Thanks to similar audiences (look-alike audiences), you may also expand your audience by targeting the profiles whose characteristics are close to your already identified prospective clients.<\/p>\n<h3>Why is retargeting so important?<\/h3>\n<ul>\n<li>96% of internet users leave a website without making a conversion<\/li>\n<li>70% of internet users abandon their basket without finalizing their purchase<\/li>\n<li>49% of internet users generally visit two to four sites before making a purchase<\/li>\n<\/ul>\n<p>Remarketing is therefore an effective tool giving you a new opportunity to convert these potential clients.<\/p>\n<h3>Remarketing allows you<\/h3>\n<ul>\n<li>to reach your site\u2019s visitors based on their previous behavior<\/li>\n<li>to reach your visitors within a defined time frame, up to 54o days<\/li>\n<li>to maximize the performances of your campaigns and increase your ROI<\/li>\n<li>to stay on top of mind<\/li>\n<\/ul>\n<h3>The different types of remarketing<\/h3>\n<ul>\n<li>Display Remarketing<\/li>\n<li>Dynamic Remarketing<\/li>\n<li>Remarketing for mobile applications<\/li>\n<li>RLSA (Remarketing lists for search ads)<\/li>\n<li>Video Remarketing<\/li>\n<li>Facebook Remarketing<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Reach former users of a website or a mobile application thanks to remarketing.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":820,"menu_order":33,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1463","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing Campaigns | Suisseo<\/title>\n<meta name=\"description\" content=\"Reach former users of a website or a mobile application thanks to remarketing. 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