{"id":1461,"date":"2015-11-23T13:56:14","date_gmt":"2015-11-23T12:56:14","guid":{"rendered":"http:\/\/www.suisseo.ch\/en\/?page_id=1461"},"modified":"2024-10-24T09:27:54","modified_gmt":"2024-10-24T07:27:54","slug":"shopping-campaigns-and-product-listing-ads","status":"publish","type":"page","link":"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/","title":{"rendered":"Google Shopping and Performance Max Campaigns"},"content":{"rendered":"<h2>A special ad format designed for merchants<\/h2>\n<p><span style=\"font-weight: 400\">With Shopping ads, your products are visible across various Google Ads channels, including the search results page. They are displayed as thumbnails featuring the product image, price, store name, and more.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The ads are managed through the Google Ads interface using two types of campaigns: Standard Shopping or Performance Max. Ad placement, formats, bidding strategies, and audience targeting are elements that differentiate these two types of campaigns.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Shopping ads typically achieve higher conversion rates and a cost per conversion <strong>up to 5x lower than traditional text ads<\/strong>.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">They are specifically designed for merchants and e-retailers looking to promote their product inventory and boost sales, whether online or in a local store.<\/span><\/p>\n<h3>Benefits of Shopping Ads<\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Target qualified prospects with a genuine purchase intent.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enjoy broader online visibility with product and text ads simultaneously displayed on the 1st page of Google.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reach new audiences across all Google channels and networks.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your ads are fully synchronized with your product catalog.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Obtain powerful reports and competitive data to identify optimization and growth opportunities.<\/span><\/li>\n<\/ul>\n<h2>Google Shopping: Highlight Your Products Online<\/h2>\n<p><span style=\"font-weight: 400\">Google Shopping is an essential tool in e-commerce. This digital marketplace lists products from thousands of e-commerce sites. Why not yours?<\/span><\/p>\n<p><span style=\"font-weight: 400\">By running Shopping ads, you extend the reach of your e-commerce site and allow potential buyers to find your products directly on Google in Switzerland or worldwide.<\/span><\/p>\n<p><a href=\"https:\/\/www.suisseo.ch\/en\/contact\/\">Contact us<\/a> now to find out more and start increasing your sales from Google Ads now!<\/p>\n<p>You can also schedule a free 30-minute live audit of your Google Ads account with one of our experts via video conference. Make an <a href=\"https:\/\/calendly.com\/suisseoteam\/audit-live-google-ads\">appointment<\/a> now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generate e-commerce and in-store sales with Shopping ads on the 1st page of Google.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":820,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1461","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Shopping and Performance Max Campaigns | Suisseo<\/title>\n<meta name=\"description\" content=\"Generate e-commerce sales and promote your online inventory with Product Listing Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping and Performance Max Campaigns | Suisseo\" \/>\n<meta property=\"og:description\" content=\"Generate e-commerce sales and promote your online inventory with Product Listing Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Suisseo (EN)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Suisseo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T07:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suisseo.ch\/en\/wp-content\/uploads\/sites\/3\/2015\/11\/Suisseo-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@suisseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/\",\"url\":\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/\",\"name\":\"Google Shopping and Performance Max Campaigns | Suisseo\",\"isPartOf\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\"},\"datePublished\":\"2015-11-23T12:56:14+00:00\",\"dateModified\":\"2024-10-24T07:27:54+00:00\",\"description\":\"Generate e-commerce sales and promote your online inventory with Product Listing Ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/online-advertising\/shopping-campaigns-and-product-listing-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.suisseo.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Advertising\",\"item\":\"https:\/\/www.suisseo.ch\/en\/online-advertising\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Shopping and Performance Max Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suisseo.ch\/en\/#website\",\"url\":\"https:\/\/www.suisseo.ch\/en\/\",\"name\":\"Suisseo (EN)\",\"description\":\"Search &amp; 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