SEO, SEA, SEM, SMO: What do these acronyms mean?
SEO, SEA, SEM, SMO… Discover everything you need to know about these frequently used acronyms in digital marketing.
Google Consent Mode v2: How to Prepare?
Consent Mode v2 will be mandatory starting March 2024 for all businesses using Google services (Google Ads, Google Analytics, etc.). To implement Google Consent Mode v2, a Google-certified consent management platform is highly recommended.
8 tips to boost the performance of your Facebook and Instagram Ads for e-commerce during the year-end season
Black Friday, Christmas, Sales: Don’t miss out on your end-of-year Meta campaigns with our 8 tips!
How to define and identify your target audience?
Defining your audience is an essential phase when developing your digital marketing strategy. Identifying it well to better target it; that is the key to success. But how to define it? Discover our advice and recommendations.
The best connectors for Google Data Studio (Looker Studio)
Marketing managers, CEOs, account managers: do you feel that your dashboard solution is not suited to your needs but do not know of other alternatives?
Discover our comparison and update your connectors to get the most out of Google Data Studio.
Why set objectives in digital marketing?
Defining objectives is an essential phase when developing the digital marketing strategy. But why is it so important? Discover our advice and recommendations.
10 marketing tips to (re)act against the Coronavirus crisis
In the face of this extraordinary situation, we are all put to the test, forced to reinvent ourselves, be creative and develop our businesses in a different way.